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Tuesday, December 27, 2016

The True Power Of Luxury Hotel Marketing

By Deborah Bell


There has never been a better time in history to run a hotel business like the present century. This is because; tourism is at an all time high. On the other hand, the demand for conference facilities outstrips the supply. All these represent potential income streams. To transform the potential into real cash requires harnessing the power of luxury hotel marketing. Business is all about the sales. This is the number one entrepreneurship commonsense. Unless one is running a not for profit organization, one will care about the bottom-line and will want strategies for expanding it.

The smartest entrepreneurs know that marketing works. They do not try to dispute this proven fact. There is no need to contest an idea that leading business scholars from Ivy League universities agree with. Selling works because the companies that deal with advertising usually make astounding profits. However, this activity will only work if an entrepreneur commits himself to the whole affair.

Nothing will come in a silver platter. There is nothing free in this world. An hotelier has to work actively towards his success. There is need for diligence, patience, resilience and focus. Distraction is the biggest enemy of productivity. The selling team should remain focused on sales targets. This is the tested and proven way to maximize the yearly profits.

Selling has immense global reach power. This is the age of worldwide selling. The local store is facing imminent extinction. Nowadays, people buy and sell online. Thus, the smart hotelier will go where most people are- the internet. He will invest in a team of competent, skilled, trained and highly experienced internet marketers. These professionals will facilitate increase in profits.

Websites give promotions raw power. Chances are that with a website, the sales of a hospitality facility will double or even triple. It seems virtual estate is just as great as real estate. To make a website greater requires search engine optimization. This is what will enhance the visibility of a web platform and lead to a stream of traffic.

There should also be social media selling. This has the power to generate a loyal following for a facility. Nowadays, many people spend a lot of time online. People are socializing online at a rate never seen before. In the process, they recommend to friends things worth following. A beautiful social media page with interesting and engaging content will help.

Branding is a powerful type of selling activity. No business can succeed in the highly competitive hospitality industry without a solid and reputable brand. Multiple studies have shown that people usually buy brands. Most individuals will go for what is popular. They will choose the fad. Thus, building the name of an organization is a vital exercise worthy investing in.

Marketing has power. In fact, the most important department in any organization is the sales department. A business can have the best hospitality services in the world but all these will mean nothing if it is not possible to make sales. At the end of the day, it all comes down to money. Good selling means more money in the bank.




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