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Friday, November 24, 2017

The Various Ways In Which Nonprofit Strategic Communications Can Be Improved

By Arthur Adams


In any situation, communication is key in everything, may it be business, school at home, and even in nonprofit organizations. It is especially important in the nonprofit organizations because the employees pay is not that high. But in communication, both the needs of the employee and those of organization workers should be put under the lime light. Discussed in this article are some of the ways nonprofit strategic communications can be improved.

First of all, the management should use analytical methods such as SWOT, to come up with the perfect plan on how to put across information to the people within the organization. The technique they settle on should be the most accessible and comfortable to the people on the receiving end. Ease of communication makes it a whole lot easier for people to carry out their duty with minimal complaints as the information always gets to them in good time.

The donors are a substantial part of the organization. This means they are part of the communication equation. This means they should be accessible at all times. So, in choosing a method of communication, make sure it is one they are comfortable and conversant with. This will ensure smooth running of the organization.

If you really want something, you put a lot of time and work into it. The same way, if an organization really needs donors, they will invest a lot in the campaigns to ensure they attract a lot of donors and give them a reason to fund the organization. This means the channels of communication should be easily accessible to the donors and be clear on what the organization is about. A great job is sure to pay off at the end of it all.

Before setting out to undertake a project, the objectives should be clearly spelled out by the management. This will let the employees know their roles and the donors will know how much is required from them. If these things are not clear to even the management themselves, major parties start to back out one after another until there is nothing left of the organization.

Be sure to be clear on what exactly what you want within the group. This means you ought to be crystal clear to make sure everyone understands their role. This will come in handy in minimizing the corrections that will have to be made. This saves time for everyone and the employees will always feel competent and also content with the effort they put in their work.

You must also make the employees aware of the strategies that are to be used in order to achieve the end goal. This may be done on memos, face to face, on social media among many other available methods. Before picking the means of communication you must look at the weight of the message and the audience receiving it. This way you will go for the most effective method.

Look at which method got the highest response. This should then be your primary mode of communication. After that, do away with all the other methods that got the lowest response. You ought to, therefore, be flexible and try many methods, to begin with.




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