Product promotion is necessary to gain a client base. Prospective customers do not become fully-fledged clients without a little nudging. Direct promotion is very effective. One of the simplest ways is postcard marketing. A piece of aesthetically pleasing cardboard I sent to all potential customers through the post. It is flexible and does not demand too much capital.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
Images are a great way to ensure the message stays ingrained in the mind of the recipient. This is the whole point of logos. Images used alongside words are retained in the mind of the mind for up to three days by a large percentage of the recipients. The image should be relevant to both the message and target demographic. It must also be eye-catching.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
Images are a great way to ensure the message stays ingrained in the mind of the recipient. This is the whole point of logos. Images used alongside words are retained in the mind of the mind for up to three days by a large percentage of the recipients. The image should be relevant to both the message and target demographic. It must also be eye-catching.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
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