If you're just starting a new business or want to promote your creative talents, you may decide to save money and create your own online site. There is software available to help you do it. Unless you are an experienced designer however, you may spend time, money, and a lot of effort and still not get the results you want. It probably isn't the business or talent that is lacking. It's more likely that you have fallen into some common traps that make website design Tucson AZ entrepreneurs attempt less than successful.
It is certainly fun to play with the showy graphics your software package comes with, and that make loading your site problematic. It won't amuse your users though. They will abandon your site before they have a chance to appreciate how much work you put into it and how great your offers are. You should think about how many times you have clicked off a page because it kept spinning instead of opening. Usability is a much more important design element than jazzy graphics.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
Large blocks of solid text are an invitation to the user to move on. You may want potential customers and clients to know everything about your product or service, but spewing it out in a huge block of text is not the way to do it. Users want information to be easy to find. They won't hunt through your text to find the one thing they want.
You can avoid this mistake easily by breaking up the text, using headlines and pictures. Most people are visual. If they see a picture of what they're looking for, they will go right to. You can make your headlines prominent by enlarging the font or using color.
As obvious as it may seem, you must tell the user what he or she needs to do. A call to action phrase has to be consistent, concise, and clear. If you bury it in the text, you will lose sales. If your instructions are confusing or complex, the user will abandon the attempt to buy from you.
Most people have gone to sites, at least once, that look like they were created on the earliest personal computers made. People look at a site like this and are suspicious that the products and services offered are as shoddy as the website. To avoid this mistake, keep up with current trends and study sites you admire.
You may be under the impression that anyone can create a website. This may be true, but it takes time and talent to come up with an effective one. You have to put yourself in the user's shoes and use your common sense.
It is certainly fun to play with the showy graphics your software package comes with, and that make loading your site problematic. It won't amuse your users though. They will abandon your site before they have a chance to appreciate how much work you put into it and how great your offers are. You should think about how many times you have clicked off a page because it kept spinning instead of opening. Usability is a much more important design element than jazzy graphics.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
Large blocks of solid text are an invitation to the user to move on. You may want potential customers and clients to know everything about your product or service, but spewing it out in a huge block of text is not the way to do it. Users want information to be easy to find. They won't hunt through your text to find the one thing they want.
You can avoid this mistake easily by breaking up the text, using headlines and pictures. Most people are visual. If they see a picture of what they're looking for, they will go right to. You can make your headlines prominent by enlarging the font or using color.
As obvious as it may seem, you must tell the user what he or she needs to do. A call to action phrase has to be consistent, concise, and clear. If you bury it in the text, you will lose sales. If your instructions are confusing or complex, the user will abandon the attempt to buy from you.
Most people have gone to sites, at least once, that look like they were created on the earliest personal computers made. People look at a site like this and are suspicious that the products and services offered are as shoddy as the website. To avoid this mistake, keep up with current trends and study sites you admire.
You may be under the impression that anyone can create a website. This may be true, but it takes time and talent to come up with an effective one. You have to put yourself in the user's shoes and use your common sense.
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You can find an overview of the benefits you get when you use professional website design Tucson AZ services at http://www.ratpacknetworking.com now.
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