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Tuesday, December 25, 2018

Attendees Discuss The Best Trade Show Giveaways And Why They're So Good

By Carol Kelly


Trade shows are great opportunities for businesses to promote their products, do some industry networking, and familiarize themselves with the newest trends in the market. Most businesses only attend a handful of events each year, so they have to make the most of ones they go to. One of the surest ways to do that is to research the best trade show giveaways and modify them to fit the specifics of their companies. Attendees are good sources for discovering what works.

Whatever you choose should be something that is useful to the receiver. Can koozies are a prime example. People complain all the time that they are inundated with brochures and flyers at trade shows. These always go into the nearest trash can.

On the other hand, you can never have too many koozies. People put them in kitchen drawers and use them when friends come over. You never know when someone will be prompted to learn more about your business because they saw the brand on their koozie.

You won't go wrong by giving out anything to do with electronics. A veteran participant of promotional events picks socket cell phone chargers as a great giveaway that he keeps in the glove compartment of his car. The one he got has several types of connectors, which makes it even more useful. Not only does he use the charger himself, he offers it to friends whose phones need charging.

Handouts that have multiple uses for the recipient are very popular. A medical technician who has attended several shows brags about the insulated lunch tote she received from a medical college booth. The representatives were handing out written recipes in addition to the lunch totes. The recipes offered healthy and easy ideas for making working lunches.

Offering handouts that are industry appropriate is the best idea. Instead of choosing some generic giveaway, you are better off with promotions related to your product. A wedding show attendee was recently impressed by the scented candle packaged in organza she was given at a wedding consulting booth. It's not something you would see at an industrial event.

Promoting a drawing featuring big ticket items is one way to draw a crowd. One attendee remembers one of the most impressive promotions he has ever seen. It was at an electronics convention, and one booth gave out tickets to win home speakers. They required everybody who entered to sign up for monthly email promotions. This individual was not a winner, but he still recalls the promotion and the business that conducted it.

Not everybody wants a promotional item with the brand plastered all over it. A participant at a media show thinks that something as simple as a bottle opener key chain combo can be a great handout. Even though it is branded, it's small and the user doesn't feel like a walking ad for somebody else's product.




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