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Saturday, June 15, 2019

Planning A Donor Recognition Wall

By Jeffrey Allen


Fundraising is an important aspect in the life of any nonprofit organization. Success in this area can ensure the continuation of the programs that are offered. A piece that should be considered in any effort should be a donor recognition wall or other types of award system for those that donate to the cause. While many will offer assistance financially, having a way to show off their efforts will inspire others to participate in the raising of money.

Glass presentations are both basic and modern. They can be as simple as a glass case with the names of the donors, or as elaborate as etched or smoked glass with backlighting and color to make the names stand out. The location should always be in a place that does not include children playing or other activities that might cause it to be bumped or broken to avoid any potential injuries.

Brick walls are an excellent and permanent choice for presenting the names of donors. There are a couple of ways of using this method. One is to have the names engraved in each brick. Another way is to use it as a backdrop for other display options. This provides a way to bring elegance into the presentation area, especially if it is set off from the surrounding wall.

Digital displays will provide an ongoing tally of the efforts. As the campaign is growing, these are a way to add new names and totals for those that wish to keep up with the fundraiser. These are not often used as a permanent display but will be great to have as new campaigns are built. They give a modern look and can be updated easily.

Architectural design provides one of the top level display options. These can incorporate both glass and brick in its design. These are much more expensive, but by setting the budget early, the organization can plan for a larger capital funding effort designed to bring in large donations. There are often levels of donations required to be included in this type of display.

Budgets and planning need to be done before the campaign materials are created. Any fundraiser needs to have a budget that includes the entire project. Having this will help make it easy to create the various levels of contribution that will be needed for the different types of recognition. Not every donor should have their name on the wall, but those that give above a certain amount. This will inspire people to give more in order to be recognized.

When the campaign is over, an event should be planned for the final presentation. After the display is created and installed, it is time to call all those who helped raise funds together to present it. Other invitees should include local and state politicians that may have an interest as well as the very people the funds will support. Having a nice unveiling will be a great reward for everyone involved. This type of event should be well planned and include speeches and refreshments.

This type of work is a full-time job. The people involved in running a fundraiser should have a solid budget that includes having a way to show thanks to those that donated to the organization. Having a permanent place to do so is important for those that gave and those that may want to give in the future.




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