Tumblr is a unique social media platform for numerous reasons. Not only does it focus on microblogging, which falls between short and long-form written content, but the audience the platform in question draws is considerably younger than the audiences others bring in. For reasons like these, a Long Island advertising agency may want to know how they can advertise on Tumblr. Here are a few do's and don'ts that will help get you started.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
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