It seems that more businesses are popping up and looking fervently for ways to do things much different than their competition. They may invest in elaborate streaming videos for social media or try something that may be hit or miss. However, there are times when the best way to drive more sales is simple. For instance, ensuring that name tags for employees are noticeable at all times.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
Although this may seem extreme, customer retention is a very detailed process and managers are always looking for ways to up the ante. Instead of frills made to get attention, more focus is placed on how to create a better buying experience. When a staff member is easy to identify, it makes it easier for the company to market their services if no sale takes place right away.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Having a badge or tag that is simple to read can also help those who have unusual or lengthy names. Badges with a nickname or shortened version can be helpful in communication. These are reasons to not have a badge with a lot of extra visuals surrounding the basic information about the employee.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
Although this may seem extreme, customer retention is a very detailed process and managers are always looking for ways to up the ante. Instead of frills made to get attention, more focus is placed on how to create a better buying experience. When a staff member is easy to identify, it makes it easier for the company to market their services if no sale takes place right away.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Having a badge or tag that is simple to read can also help those who have unusual or lengthy names. Badges with a nickname or shortened version can be helpful in communication. These are reasons to not have a badge with a lot of extra visuals surrounding the basic information about the employee.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
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