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Friday, June 7, 2019

Use Email Marketing Lists Effectively For The Best Return

By Martha Hayes


While there are many ways to market a business or brand, in order to be successful, at least two proven methods have to be active. Even if one of those marketing tools is by word of mouth, this means that the offerings are worth sharing with others. Although social networks are great, a person can reach more targets when the use marketing lists from a reputable service.

In this instance, love does not refer to affection but something worth remembering. Although everyone wants to make more money, the question is what would they have to do for that to happen. If there is nothing but a few words embedded with a link, chances are the email will be ignored and deleted. Making the initial contact informative is the first step towards getting a conversion.

If one were to figure the cost of having a social media account, which is nothing, along with investing in a quality list they should come out even. When a person knows their target audience and their needs, they can come up with several strategies for engagement, promotion, and sales. However, this process is not random.

While some may want to begin with an open ended question or fascinating statistics, getting to the point in the first paragraph will ensure results. When it comes to online users, direct communication goes more of a distance than the tactics used in snail mail marketing. If one were to take notice, they may realize that generic sales letters are rarely used these days.

One good way to build an effective internal mail list is to visit social media accounts. Many profiles can give the viewer great insight as to what a person may really want. Those who work in the gig economy may desire a way to track clients or a parent may seek healthy but affordable snacks for kids. These are factors worth nothing that can be tied to the sender offerings.

For instance, say that an email blast and social media post were sent on a single day, followed by a streaming video or another visual a couple of days later. Most people would post at least one more time on their blog or social media account. By the end of the week, it seems that a lot of attention was given to the video.

So possibly the next email or post could refer and link to the video change the mail strategy so there is a link and end the email with a call to action. If there are many who are clicking the link without buying or doing as suggested, this may be the time to do a follow up that encourages them to close the deal.

For senders that may have run out of ideas, there are many online resources that can provide guidance. Some marketing experts will give pointers while others may have a basic sales template that is customizable. Whatever method is chosen, the final result should be a letter that will engage and make the recipient take immediate action.




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